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Undergraduate programme · Applied focus

Business Administration

Digital Marketing & Digital Business

An applied programme combining business administration foundations with digital marketing, digital business, artificial intelligence and digital transformation.

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Academic records

126

accumulated credits

9

9 semesters

Programme code: 7340101
Qualification: Bachelor’s degree awarded by Phu Xuan University
Degree-awarding institution: Phu Xuan University
Language: Vietnamese

Quick facts

Programme information

Programme code: 7340101
Level: Undergraduate
Study mode: Distance learning
Qualification: Bachelor’s degree awarded by Phu Xuan University
Duration: 9 semesters
Study load: 126 creditsExcludes Physical Education and National Defence and Security Education
Language: Vietnamese

Curriculum

126 tín chỉ, đọc theo từng học kỳ

The list below retains the codes, names, credits and selection requirements from the source curriculum.

General education46 credits

Course codeCourse titleCredits

POL.7.01
Marxist-Leninist Philosophy
Required
Credits: 3
POL.7.02
Marxist-Leninist Political Economy
Required · Học trước: POL.7.01
Credits: 2
POL.7.03
Scientific Socialism
Required · Học trước: POL.7.01
Credits: 2
POL.7.04
Ho Chi Minh Thought
Required · Học trước: POL.7.01
Credits: 2
POL.7.05
History of the Communist Party of Vietnam
Required · Học trước: POL.7.01
Credits: 2
LAW.7.01
Introduction to Law
Required
Credits: 2
FOL.7.01
Foreign Language 1
Required
Credits: 3
FOL.7.02
Foreign Language 2
Required · Học trước: FOL.7.01
Credits: 3
FOL.7.03
Foreign Language 3
Required · Học trước: FOL.7.02
Credits: 3
IDT.7.01
Introduction to Digital Technology
Required
Credits: 3
ORI.7.01
Introduction to the Profession
Required
Credits: 2
JSL.7.01
Job Search and Workplace Integration Skills
Required
Credits: 2
REM.7.01
Research Methods
Required
Credits: 2
EBS.7.01
Applied Marketing
Required
Credits: 3
ETS.7.01
Applied Artificial Intelligence
Required
Credits: 3
EBS.7.02
Sales and Business Negotiation Skills
Required
Credits: 3
ESS.7.01
Self-management
Required
Credits: 3
EBS.7.03
Innovative Entrepreneurship
Required
Credits: 3

Discipline foundations14 credits

Course codeCourse titleCredits

BUA.7.23
Economics
Required
Credits: 3
BUA.7.03
Business Law
Required
Credits: 2
BUA.7.21
Principles of Management
Required
To be confirmed: Mã BUA.7.21 bị lặp ở học phần Thực tập doanh nghiệp trong cùng bảng nguồn
Credits: 3
BUA.7.05
Economic and Business Statistics
Required
Credits: 3
BUA.7.06
Data Analysis
Required
Credits: 3

Required discipline courses21 credits

Course codeCourse titleCredits

BUA.7.25
Consumer Behaviour
Required
Credits: 3
BUA.7.26
Human Resource Management
Required
Credits: 3
BUA.7.09
Marketing Management
Required
Credits: 2
BUA.7.10
Strategic Management
Required
Credits: 3
BUA.7.11
Financial Management
Required
Credits: 2
BUA.7.12
Customer Relationship Management
Required
Credits: 2
BUA.7.13
Specialist English
Required
Credits: 3
BUA.7.20
Brand Management
Required · Học trước: EBS.7.01
Credits: 3

Elective discipline courses9 credits · Chọn 3 học phần (9 tín chỉ)

Course codeCourse titleCredits

BUA.7.14
Businesses and Business Operations
Elective
Credits: 3
BUA.7.16
Project Management
Elective
Credits: 3
IMT.7.02
Production Management
Elective
Credits: 3
IMT.7.03
Quality Management
Elective
Credits: 3
BUA.7.19
Business Environment
Elective
Credits: 3
BUA.7.17
Technology Management
Elective
Credits: 3
BUA.7.24
Logistics and Supply Chain Management
Elective
Credits: 3

Required specialisation courses12 credits

Course codeCourse titleCredits

DMC.7.01
Marketing Research
Required · Học trước: EBS.7.01
Credits: 3
DMC.7.12
Digital Marketing Content Management
Required · Học trước: BUA.7.07
To be confirmed: Mã học phần tiên quyết BUA.7.07 chưa xuất hiện trong bảng chương trình
Credits: 3
DBA.7.01
Digital Business
Required
Credits: 3
DBA.7.05
E-commerce
Required
Credits: 3

Digital Marketing electives6 credits · Chọn 2 học phần thuộc một định hướng (6 tín chỉ)

Course codeCourse titleCredits

DMC.7.04
Digital Communications Crisis Management
Elective
Credits: 3
DMC.7.05
Digital Business Communications
Elective
Credits: 3
DMC.7.11
Event Management
Elective
Credits: 3
DMC.7.06
Public Relations
Elective
Credits: 3
DMC.7.09
Digital Marketing
Elective
Credits: 3
DMC.7.10
Multimedia Communications
Elective
Credits: 3
DMC.7.03
Integrated Marketing Communications
Elective · Học trước: EBS.7.01, BUA.7.09
Credits: 3
DMC.7.07
Marketing Analytics
Elective · Học trước: EBS.7.01, BUA.7.09
Credits: 3
DBA.7.07
Artificial Intelligence in Digital Marketing
Elective
Credits: 3

Digital Business electives6 credits · Chọn 2 học phần thuộc một định hướng (6 tín chỉ)

Course codeCourse titleCredits

DBA.7.08
Electronic Payments
Elective
Credits: 3
DBA.7.03
Artificial Intelligence in Digital Business
Elective
Credits: 3
DBA.7.02
Web Management
Elective
Credits: 3
DBA.7.09
Change Management
Elective
Credits: 3
DBA.7.10
Supply Chain Management in a Digital Environment
Elective
Credits: 3
DBA.7.04
Database Management
Elective
Credits: 3

Internship and Graduation Thesis18 credits

Course codeCourse titleCredits

BUA.7.21
Business Internship
Required
To be confirmed: Kế hoạch học tập dùng mã AET.7.23; cần xác nhận mã chính thức
Credits: 9
BUA.7.22
Graduation Thesis
Required
To be confirmed: Kế hoạch học tập dùng mã AET.7.24; cần xác nhận mã chính thức
Credits: 9

Courses excluded from the 126-credit totalNot counted towards accumulated credits

Course codeCourse titleCredits

DSE.7.01
National Defence and Security Education
Non-credit
To be confirmed: 165 periods
Credits: —
PHE.7.01
Physical Education 1
Non-credit
Credits: 1
PHE.7.02
Physical Education 2
Non-credit
Credits: 1
PHE.7.03
Physical Education 3
Non-credit
Credits: 1

Study pathway

9 semesters

See example courses and credits organised by semester below.

Semester 1
Introduction
11Credits
- Introduction to the Profession
- Introduction to Digital Technology
- Applied Marketing
Semester 2
Foundations
12Credits
- Foreign Language 1
- Applied Artificial Intelligence
- Principles of Management
Semester 3
Foundations
11Credits
- Foreign Language 2
- Human Resource Management
- Strategic Management
Semester 4
Discipline foundations
15Credits
- Marxist-Leninist Philosophy
- Foreign Language 3
- Economic and Business Statistics
Semester 5
Discipline knowledge
15Credits
- Marketing Management
- Marketing Research
- Digital Marketing Content Management
Semester 6
Discipline knowledge
13Credits
- Sales and Negotiation Skills
- Financial Management
- Data Analysis
Semester 7
Specialisation
16Credits
- Digital Business
- E-commerce
- Pathway electives
Semester 8
Advanced study
15Credits
- Customer Relationship Management
- Brand Management
- Elective courses
Semester 9
Completion
18Credits
- Business Internship
- Graduation Thesis

Learning outcomes

10 graduate competencies

PLO1General foundations

Apply knowledge of politics, law, physical education, national defence, IT and foreign languages.

PLO2Interdisciplinary competencies

Combine AI, business, marketing, entrepreneurship and self-management in study and work.

PLO3Management knowledge

Apply foundational knowledge in management and business administration.

PLO4Digital market context

Analyse market trends and their effects on digital marketing.

PLO5Digital marketing tools

Evaluate and select suitable tools and technologies for digital marketing.

PLO6Digital business and AI

Apply knowledge of digital business, AI and digital transformation.

PLO7Thinking and technology

Demonstrate technology and business skills, critical thinking, creativity and entrepreneurship.

PLO8Business management practice

Analyse, evaluate, plan, implement and measure business management activities.

PLO9Collaboration skills

Communication, teamwork, presentations, independent study and lifelong learning.

PLO10Ethics and responsibility

Comply with the law and professional ethics; demonstrate independence and responsibility.

After graduation

Career opportunities

The source records describe categories of workplaces, without naming specific roles or employers.

Businesses and non-governmental organisations involved in business administration.
Government bodies with functions related to business administration.
Education institutions and research institutes in business administration.

Opportunities for further master’s and doctoral study.

Admissions & Graduation

Requirements in programme records

Eligible applicants: High school graduates or equivalent who meet Ministry of Education and Training and Phu Xuan University admission requirements.
Graduation requirements: Under Article 14 of Circular 08/2021/TT-BGDĐT and the institution’s regulations.

Items to verify against the source

Xác nhận tổng số học phần sau khi xử lý các mã bị trùng hoặc không thống nhất giữa Bảng 8 và Bảng 15.
Xác nhận mã học phần Thực tập doanh nghiệp và Khóa luận tốt nghiệp: BUA.7.21/BUA.7.22 hay AET.7.23/AET.7.24.
Xác nhận học phần tiên quyết BUA.7.07 của DMC.7.12 vì mã này chưa có trong bảng học phần.
Xác nhận tín chỉ Kinh tế học, Quản trị bản thân và tổng tín chỉ học kỳ 4 do các bảng nguồn chưa hoàn toàn đồng nhất.
Bổ sung ảnh hero chính thức, học phí, lịch khai giảng, phương thức tuyển sinh và đầu mối tư vấn trước khi công bố đầy đủ.

Frequently asked questions

Key information

How many credits does the programme have?

126 tín chỉ tích lũy.

How many semesters are in the study pathway?

Chương trình được bố trí trong 9 học kỳ (khoảng 3 năm).

How much is tuition for this programme?

Đơn giá học phí: 600.000đ/tín chỉ (~8.400.000đ/học kỳ). Học phí thu theo số tín chỉ thực tế đăng ký. Xem chi tiết biểu phí tại trang Tuyển sinh & Học phí.

Who awards the degree and what is its value?

Phu Xuan University awards the bachelor’s degree, recognised nationwide by the Ministry of Education and Training and equivalent to a full-time degree under the amended Higher Education Law.

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